Writing customer communications
Description
Communicating effectively with customers: Lessons learned from Retail and Government.
Prerequisites
None
Length
1 X 60 minute session
Topics covered
- Brand identity, legal issues, drafting process
- Email communications: managing customer lists, CRM systems, use of query templates, translation
- Examples of communications:
- Communicating change: communicating major migrations and upgrades, communicating new products or platform, communicating changes to prices or terms and conditions
- Communicating incidents: Communicating service downtime, communicating planned maintenance
- Responding to customer queries
Tools used
n/a
Course materials
- PowerPoint presentation
- Course workbook