Writing effective brochures
Description
A practical course intended to teach anyone involved in producing marketing communication literature the basics of writing effective brochures.
Prerequisites
None
Length
2 X 60 minute sessions
Topics covered
- Review examples of good and bad brochures - discussion
- Principles of effective writing
- Understanding your customer and market
- Writing about your product or service: what to include and what not
Tools used
Microsoft Word
Course materials
- PowerPoint presentation
- Brochure samples
- Course notes
Practical
Participants have the opportunity to create and present their own brochure project. The following topics are covered during the practical section:
- Choosing the document medium/structure
- Planning and producing an outline
- Drafting the copy
- Reviewing
- Layout and design of your brochure - working with graphic designers and agencies